Major Finnish retail and hospitality group
Creating an effective restaurant booking experience with digital innovation
Summary
We helped create a better digital experience for booking tables at restaurants to help a Finnish retail and hospitality group gain a competitive advantage.
#Customerexperience #Hospitality #Omnichannel #Phygital #Fullstack
Challenge
Our client, a group of diverse restaurant chains and hotels, wanted to stand out in a highly competitive digital landscape.
They understood that an exceptional digital experience can make all the difference for a restaurant and its guests – and that their existing web services needed a thorough refresh to stay ahead of the competition.
Solution
We started by building a modern web and mobile experience for discovering and exploring their restaurants and menus, with a strong focus on usability, information architecture, speed, and accessibility. This involved substantial improvements to frontend applications, integration architecture, data layers, and content management.
By listening to end-user needs, we streamlined the restaurant discovery and table booking process and merged digital and physical experiences through a mobile app renewal. This provided customers with new ways to access services at the venues, ensuring a better dining experience from start to finish.
Results
Our client now stands out from the competition by effortlessly blending digital and physical experiences.
The revamped services have been a great success. The restaurants and the group operations now have the means to cater to their end customers’ enjoyable dining experiences that begin well before arriving at the table.
Want to learn how the project unfolded in practice?
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Mika Tuoma
CEO, Co-Founder
mika.tuoma@asteroid.fi
+358 45 673 3534 -
Eero Kurkela
CTO, Co-Founder
eero.kurkela@asteroid.fi
+358 40 169 8013 -
Sami Talpiainen
Chief Commercial Officer
sami.talpiainen@asteroid.fi
+358 40 550 3969