Public transport company

Making the public transit experience better with user-friendly apps

Summary

We modernized a public transport company’s architecture and contributed to the design system to improve their end-user experience – while also improving sales.

#Transportation #B2C #Datadrivendesign #Fullstack #Devops

Challenge

Our client, a public transport company, was looking to elevate their end customers’ travel experience by launching new digital products and services.

Their objectives included reducing customer service workload by enabling digital self-service access to their products. They also wanted to refine their web and mobile applications to provide reliable, engaging, and accessible services.

Solution

We helped turn the client’s goals into action and make the outcomes measurable through relevant business metrics. Our approach involved smart use of frontend technologies to develop user-centric web and mobile apps.

We modernized parts of the application architectures, streamlined DevOps practices, and bolstered cloud architecture and security to ensure easier future development and delivery of exceptional end-user experiences.

We also contributed to the client’s design system to improve the end-users’ experience and simplify development efforts across different channels, applications, and development teams.

Results

Our work yielded significant improvements in self-service capabilities, customer service focus, sales, and conversion rates – all measurable and backed by real-world data.

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