Leading Nordic retailer

Modernizing an e-commerce platform for better user experience and conversions

Summary

We helped a Nordic retailer modernize their e-commerce platform – improving user experience, conversions, and revenue.

#E-commerce #Modernization #Serverless #AWS

Challenge

Our client, a leading Nordic retailer with a long-standing e-commerce platform, recognized the need to modernize their digital infrastructure. 

While the existing system had served the business well, it was becoming increasingly complex to scale, maintain, and adapt to changing customer expectations. To stay ahead, the company set its sights on a modern, flexible architecture that could support faster innovation and continued growth.

Solution

We worked together to shape a pragmatic modernization strategy focused on incremental value delivery. Taking on the tech lead role, we guided the gradual re-architecture of legacy features into cloud-native, serverless microservices with a modern front-end.

A/B testing ensured measurable impact before full rollout. We also introduced modern DevOps practices, test automation, and observability, laying the groundwork for continuous delivery and operational excellence.

Results

The modernized platform delivered immediate business impact, outperforming the legacy system in A/B tests across conversion, revenue, and user experience.

With improved reliability and scalability, the development team could shift from firefighting to feature delivery, accelerating time-to-market and unlocking long-term agility.

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  • Mika Tuoma

    CEO, Co-Founder
    mika.tuoma@asteroid.fi
    +358 45 673 3534

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    CTO, Co-Founder
    eero.kurkela@asteroid.fi
    +358 40 169 8013

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    Chief Commercial Officer
    sami.talpiainen@asteroid.fi
    +358 40 550 3969