Major Finnish retail and hospitality group
Creating a seamless restaurant experience across digital and physical channels
Summary
We helped a Finnish retail and hospitality group create a seamless end-to-end restaurant experience across digital and physical channels, strengthening their competitive position.
#Customerexperience #Hospitality #Omnichannel #Phygital #Fullstack
Challenge
Our client, a group of diverse restaurant chains and hotels, wanted to stand out in a highly competitive digital landscape.
They understood that an exceptional digital experience can make all the difference for a restaurant and its guests – and that their existing web and mobile services needed a thorough refresh to stay ahead of the competition.
Services must be easy to use and provide value, not only for customers but also for restaurant staff and other stakeholders.
Solution
We started by building a modern web and mobile experience for discovering and exploring their restaurants and menus, with a strong focus on usability, information architecture, speed, and accessibility. This involved substantial improvements to frontend applications, integration architecture, data layers, and content management. The solution spanned the entire ecosystem from customer-facing applications to internal staff tools and underlying infrastructure.
By listening to end-user needs, we streamlined the restaurant discovery, digital menus, and overall dining experience from table booking to ordering and payment. We also merged digital and physical experiences through a mobile app renewal, providing customers with new ways to access services at the venues.
The restaurant staff is provided with better tools to manage reservations, orders, payments, and customer interactions. Reporting tools and data analytics were implemented to help the management make informed decisions and continuously improve the services.
Modern, field-tested technologies, such as AWS, React, and React Native, were used to create a robust, scalable solution that could evolve with the changing needs of the business and its customers. AI was leveraged to enhance development efficiency and automate back-office tasks, such as translating content to multiple languages.
Results
Our client now stands out from the competition by effortlessly blending digital and physical experiences.
Customers can seamlessly access services throughout their visit, from booking to ordering and payment. Operational efficiency and service quality have improved through better staff tools and data-driven decision-making.
The revamped services have been a great success. Restaurants and group operations can now deliver a seamless dining experience that begins well before guests arrive at the table.
Want to learn how the project unfolded in practice?
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Mika Tuoma
CEO, Co-Founder
mika.tuoma@asteroid.fi
+358 45 673 3534 -
Eero Kurkela
CTO, Co-Founder
eero.kurkela@asteroid.fi
+358 40 169 8013 -
Sami Talpiainen
Chief Commercial Officer
sami.talpiainen@asteroid.fi
+358 40 550 3969